Two decades in the room where these decisions get made.
Kyle Newkirk spent more than twenty years inside enterprise digital commerce organizations, leading teams, owning P&Ls, and building the channels most people only get to study. This work exists because those decisions are easier to get right when someone in the room has actually made them before, and easier still when we build the answer together.
Proven at the helm
Kyle builds digital commerce strategies that help complex organizations grow and shape how they sell. He works at the intersection of strategy, technology, and operations, turning big ideas into clear plans, honest measures, and execution that holds up across teams. The work has spanned multi billion dollar P&Ls and omnichannel builds where leadership needed someone who understood both the boardroom conversation and the daily reality of running a digital business.
That depth comes from time inside some of the largest and most complex digital commerce organizations in the country, across categories as different as apparel, grocery, home improvement, and building materials. No matter what a company sells, the questions that shape whether digital commerce grows or stalls tend to be the same: how channels are sequenced, where P&L ownership sits, and whether the team is built to move or built to debate.
Kyle has spent real time understanding how DTC and B2B customers actually buy, across many of the largest retailers and manufacturers in the country, mapping what slows a deal down and what actually moves revenue. That came from working directly alongside product managers, engineers, designers, supply chain leads, merchants, and pricing teams in both the US and Europe, which means he tends to see where the real constraint is, not just where it appears to be.
Today, Kyle partners with brands, manufacturers, and distributors building through complex digital questions. He helps leadership teams work through technology decisions, channel conflict, and organizational misalignment, so they can grow digital sales, protect margin, and build better experiences for their customers. The idea is simple: leaders making big digital commerce decisions deserve someone in the room who has made them before, not just someone who has studied them.
The channels
I advise commercial leaders across the channels where digital commerce is won or lost.
Wholesale / Distributor commerce
A practitioner's guide for manufacturers, wholesalers, and distributors: what wholesale eCommerce is, how it modernizes the partner selling model, and what separates organizations scaling it with commercial discipline from those managing it through legacy processes that limit growth.
From Geocities to Fortune 500
Where it all started
Back in the days of Netscape Communicator, GeoCities, and MySpace, Kyle was hand coding eCommerce sites from scratch, adding PayPal buttons to every product page, and sourcing inventory from Alibaba before that had a name. There was no playbook and no agency to call. What he was really learning, without knowing it yet, was how to drive conversion and manage a supply chain, two things most enterprise teams still struggle to connect two decades later.
Building the foundation
Kyle started his career as a content producer and site merchandiser, learning how online retail actually works at ground level: how products get set up, how content drives conversion, and how the data tells the truth about what buyers do, not what the business assumes. That early depth in merchandising, analytics, and content became the foundation for everything that came next.
Enterprise scale across every channel
What followed was twenty years building and leading digital commerce across some of the most complex retail and brand organizations in the country. Kyle did not move through those organizations in a straight line. He moved across them, sitting with merchandisers to understand assortment, with engineers to understand what the technology could really do, with UX teams to see where customers dropped off, with supply chain leads to understand fulfillment, with buyers to understand margin, and with analysts to hear what the data actually said.
That cross functional exposure built something a single function career rarely does: a full picture of how eCommerce, apps, stores, POS, merchandising, buying, analytics, and IT all fit together, and where a digital problem is actually an organizational one.
Kyle carried that picture through enterprise leadership roles at Levi Strauss and Co., Walmart, Sam's Club, JCPenney, Charlotte Russe, and Builders FirstSource, managing nine figure P&Ls and leading omnichannel builds across DTC, B2B, marketplace, and recommerce channels in the US and Europe.
Kyle was learning to drive conversion and manage a supply chain before either discipline had a name. That head start is twenty years of pattern recognition, and it is available to build with now.
Built for leaders navigating channel complexity.
This works best with senior leaders who carry real digital commerce accountability, manage complex channel portfolios, and want a thought partner who has actually operated at this level.
VPs and SVPs of eCommerce
Senior digital commerce leaders managing multi channel P&Ls who want a thought partner to sharpen strategy and connect channel priorities to what the organization can actually execute.
CDOs and Heads of Digital
Chief Digital Officers responsible for enterprise wide commerce architecture, platform investment, and operating model design at scale.
Boards and Executive Teams
Leaders making high stakes digital investment and channel decisions who want an independent operator with real enterprise experience in the room, not a generalist firm.
Kyle lives in Toledo, Ohio with his family. Outside of client work, he spends time on the family lavender farm, a good reminder that the best things grow slowly, and that building something worth keeping is always worth the patience it takes.
