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Perspective on DTC, B2B, marketplaces, and the decisions behind growth.

28

Original essays across DTC, B2B, marketplace, AI, and platformstrategy

10

Channels covered, each with a practitioner-level playbook

7min

Average read time — written for executive consumption

ALL ESSAYS

PRACTITIONER ANALYSIS
Onsite Search
The End of the Search Bar
June 28, 2026
7 min read

The End of the Search Bar

AI collapses discovery, comparison, and checkout into a single branded conversation — retailers who own this experience will own the relationship.

Kyle L. Newkirk
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If you are working through a channel decision, a growth challenge, or a question at the intersection of digital commerce and strategy, I would like to hear about it. Reach out, and let's talk.

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